The Starbucks “PIG” Cup: A PR Nightmare or Opportunity?

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After a photo of an Oklahoma police officer’s venti hot chocolate–labeled “PIG”–went viral on Thanksgiving, a Starbucks barista was fired and a local police station is working with the coffee chain to organize a “coffee with a cop” event. “It happened at the worst possible time for them,” said David Johnson, CEO of Strategic Vision…

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